GS1 Digital Link, New 2D barcode standards, QR codes, FSMA act, Digital Link resolver, European Digital Product Passports, product transparency, and consumer engagement are all industry “hot topics” that benefit from using connected and serialized 2D barcodes.
Do you want to understand how to tackle them and scale your business? Download our insightful article by our best GS1 experts and discover how to navigate these challanges.
FROM A 1D CODE TO A CONNECTED 2D BARCODE.
GS1 aims to move away from the traditional 1D barcode in favor of a connected 2D barcode to provide more information about a product.
The GS1 Digital Link is a new standard that connects the GS1 application identifiers for a specific product, such as the GTIN, with the Internet. The Digital Link enables digital access to all types of digital business-to-business and business-to-consumer information for each specific product, ranging from brandinformation, product ingredients, manufacturing processes, and distribution traceability to product authenticity, expiration, and e-commerce.
Have you managed to keep up and have your future connected product strategy ready?
If not, what is the best way for your brand to get started and catch up?
Do you want?
GS1 aims to move away from the traditional 1D barcode in favor of a connected 2D barcode to provide more information about a product.
The GS1 Digital Link is a new standard that connects the GS1 application identifiers for a specific product, such as the GTIN, with the Internet. The Digital Link enables digital access to all types of digital business-to-business and business-to-consumer information for each specific product, ranging from brandinformation, product ingredients, manufacturing processes, and distribution traceability to product authenticity, expiration, and e-commerce.
Have you managed to keep up and have your future connected product strategy ready?
If not, what is the best way for your brand to get started and catch up?
Do you want?
- To design, print, verify, and connect a 2D code at high speed, contrast, and on all surfaces.
- To manage all data and communicate with systems from the production floor to the consumer's hand.
- To implement unique product identifiers, aggregate data, and enable end-to-end traceability.
- To protect brands through authentication and monitoring solutions.
- To engage with consumers, offering unique brand experiences while capturing behavioral insights and boosting sales!
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We support leading brands worldwide in transitioning from 1D to 2D barcodes. We partner together to define content strategy, regulatory compliance, IoT infrastructure, the consumer experience and the implementation strategy from the production line to the consumer's hand.
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